Metamucil 2 week challenge campaign
P&G wanted us to create a campaign that would inspire consumers to integrate their product into their daily wellness routine. I designed the animation for the -Feel Lighter slogan as well as the promotional touts, website and imedia used to get the message out to potential new users.I also collaborated with the Creative Director on the TV commercial for Feel Lighter.
• Software used – Photoshop, Illustrator and InDesign
• Animated endframe from commercial
• Online Promotional tout