The Big Time Rush homepage skin was part of a campaign that involved taking their original look (which was more grungy, goofy and playful) in a whole new direction. The client wanted a look for the band that was more edgy, current and aged up. The challenge that this posed stemmed from the fact that at that time, there were no new assets that matched the new style.
I was given the task of spearheading the creation of the new look for the online dept. This homepage skin, as well as the tout in the center are two of the first elements I created as part of the campaign.