The first two screens display two concepts that I designed the look for, around Lo lo’s 60th Anniversary Social campaign. The first gives a humorous Monty Python style history of the birth-control pill. The second focuses on how birth-control helped create more potential in the working world for women by allowing them to have more reliable control over family planning. The client loved it and particularly called out the strong branding elements involving color as well as their logo.
The remaining screens demonstrate consistency in imedia design an d layout, taking care to ensure that branding is strong throughout while also allowing lots of room for legal langauge.